For the woman who's out-earned her upbringing, but hasn't outgrown it
- The first in her family to build real wealth.
- The one who “made it.”
- The one people are proud of - and confused by.
- The one who worked her way into rooms she never saw growing up.
She walks into the meeting and delivers the pitch no problem... but in her wardrobe she's an eight year-old again. Unsure, uncertain - and dressed in all the toxic stories of the 90s and 00s that pulled her focus to her belly, not her bank account.
Work hard, stay humble leaves money on the table and outfits unworn
You were raised to be grateful, be humble and not to show off. You were told to work hard quietly, and that money is a struggle. Be a good girl, but not a show off. And whatever you do, keep an eye on that waistline.
But now you're a business woman in a digital world that requires visibility, memorability, presence and authority.
And your inner personal stylist - the little girl who was taught to stay small - is at odds with what you need to do now.
An 8-week mastermind to rewrite your relationship with money, style, and self-worth — one outfit at a time.
An 8-week mastermind to rewrite your relationship with money, style, and self-worth — one outfit at a time.
i know your story because
I'm Samantha, the Style Editor and...
And I grew up on a council estate in hand-me-down clothes. Money was always stretched and it led to a lot of stress. I ended up with some pretty sh*tty ideas about money, and my worthiness of it. And so no matter how far I got in my career, I felt like the debt collector was going to knock on the door and take it all away.
I used clothes as a plaster, and a crux of shame. Through my Wearing Worth Method, I uncovered and healed the stories and finally felt able to take the lid off my style - which then uncapped my income.
I’m going to take you from feeling like you’re going to have it all taken away, to full ownership of your fabulous, so that you can take the lid off your income, life and wardrobe.
you bought all the sales courses, business books and canva templates...
But for some reason, you still undercharge
To solve this problem so that you can stop overthinking every post, offer and pricepoint, we need to head back to the noughties.
Sure, it might seem like years ago, but it's very real and present in your wardrobe and business today.
From the ages of 0-14, you formed beliefs about your looks, intelligence and worth. These were formed against a backdrop of toxic media that shamed people for their size, their clothes and their looks. You became 'too much' or 'not enough', and when added to the rich tapestry of your epidemiology (generational trauma) and collective societal shame, this created a wardrobe not based on your true self-expression, but on the idea that you need to hide certain parts of yourself or pretend to be something you're not. This leaks from your wardrobe into your job, your relationships and your bank account. It keeps you out of rooms you deserve to be in and off stages you should be owning.
THIS IS FOR YOU IF:
You resist spending money on yourself - even when you have it
You dress like you’re still proving something about yourself
You earn 6-figures but still wear your working class money stories
You're doing well but there are still things you talk yourself out of
ONE FOOT IN YOUR FANCY NEW SHOES, THE OTHER IN THE PLACE YOU GREW UP...
There's always a justification needed...
For the things you want to wear. The investments you want to make. The prices you charge. The offers you say no to. You've people-pleased your way to 6-figures because deep down you still don't believe you belong here. You're the first woman in generations to have created independent wealth, but this means you no longer feel at home in the place that once was. And at the same time, you feel like a fraud in Selfridges, making do with a knock-off blazer instead of the dream one. Living in this limbo, like you're sorry for no longer suiting where you come from and even more sorry for not being up to the perceived standards of the rooms in which you stand. This caps your potential, your business growth and your legacy. Wearing Worth is about self-acceptance, divorcing old stories, and finally having the things you want without checking the pricetag first, because you're making more money and you feel worthy of having it.
You're a successful woman who worked her a** off to get here, but you still feel like you aren't allowed to have the things you like, or to enjoy them. You're always waiting for 'someday' when (you've lost weight/look different) because you grew up during a toxic period when celebrities were weighed on live TV and Heat's Circle of Shame was on every newsstand.
01
Take back the role of personal stylist from your inner six year-old
Uncover the real reasons you feel like you have nothing to wear, and why you can't justify investing in the things you actually want to buy for yourself [spoiler: the answers are in the 1990s].
02
Finally feel worthy and deserving of your money and success (more, plz)
You are one of the hardest-working, most tenacious and determined people you've ever met because you had to pull yourself up from the bootstraps. But you feel like it might all get snatched away, because you spent ages 8-11 hiding from the milkman or being bullied for not having 'the cool things'.
03
It's all private and confidential (like the landline convos you and your bestie had when you were 12)
Max 10 spaces. Application-only. Non-Disclosure agreement. This mastermind is an industry-first. This is about radical change, releasing old stories and finally feeling like you own your style, your career and your money.
now enrolling
8 weekly group calls (live + replay)
Style energetics sessions combining mindset, embodiment + wardrobe guidance
Telegram support between calls for real-time integration
Optional 1:1 hot seat coaching
Closet rituals, journal prompts, somatic tools + style practices
Access to templates, lookbook inspiration, and a lovingly curated Style & Self-Worth Workbook
MORE DETAILS:
Who is Wearing Worth best for?
Female founders and executives with a sh*load of purpose who aren't yet making the impact they deserve. They've done all the strategy and courses, so what is it holding them back? It's the inner 6 year-old who was told off at a party for being too much. It's generational trauma and where they come from. Without doing the work to make your inner child feel safe to express, strategy is only getting you so far.
Why is there an application and NDA?
This is an industry-first mastermind. And I'll be sharing things here never shared before. I want you to feel safe (and for your inner child to feel taken care of, not judged), so it's important this space is protected. There are maximum 10 spaces and everyone inside will sign a confidentiality clause.
What if I don't come from a working class background?
We all have money, wardrobe and mother stuff, regardless of the socio-economics. Maybe your parents were wealthy, but they worked all the hours, which meant you formed the belief that money equals abandonment. This space is safe, supportive and non-judgemental. You know it's for you if every time you get dressed, there's someone's voice (be it a teacher, parent or other) in your head telling you why you're wrong.
By the end, you will:
Have addressed the inner subconscious stories that you don't yet know are holding you back, have soothed your inner child so that you feel fully safe in self-expression through your style, and be ready to take your business to a whole new level. You will feel lighter, more free and like you don't need to check the price tag first before you have the things you worked hard for.
