NEWSROOM
DAY
THIS IS
The content strategy day where you step into your untapped Miranda Priestly energy and look at your brand through the lens of an editor.
Most female founders are creating offers ad-hoc, then piecing together their content with a two-week lead-in time, scattered stories and getting disheartened when it's crickets.
During your newsroom day, we’ll plan out your content like we’re planning the editions of a suite of best-selling magazines. You'll build a body of work that keeps you in demand, and when the right people find you, they pay you and stay in your world.
During your newsroom day, we’ll plan out your content like we’re planning the editions of a suite of best-selling magazines. You'll build a body of work that keeps you in demand, and when the right people find you, they pay you and stay in your world.
HOW IT WORKS:
No more wing and a prayer when it comes to content - you'll be brimming with ideas that turn lurkers into buyers
→ We’ll Cover:
Includes:
✍️ Deep-dive session in a luxe location (no old newsrooms here)
📋 Custom brand/content/visibility strategy files
🔁 60-minute follow-up to review implementation, visuals, or messaging updates
You'll complete the form, select your best dates and we'll take care of the rest. We'll meet in a luxe location as convenient for you as possible. We can also meet online.
[BOOK HERE]
- Brand messaging + POV
- Signature offer positioning
- Content planning + idea development
- LinkedIn & media visibility strategy
Includes:
✍️ Deep-dive session in a luxe location (no old newsrooms here)
📋 Custom brand/content/visibility strategy files
🔁 60-minute follow-up to review implementation, visuals, or messaging updates
You'll complete the form, select your best dates and we'll take care of the rest. We'll meet in a luxe location as convenient for you as possible. We can also meet online.
[BOOK HERE]
a high-touch 1:1 strategy day
There is a difference between content that adds to the noise, feels like force and barely gets sales... and content that shapes culture, feels like a body of work, and positions you as the only expert your dream buyer wants to work with.
Before Newsroom Day, you may feel like:
• your content is good, but not memorable
• your ideas aren’t landing the way they should
• your brand feels slightly disjointed and not premium
• you’re not being seen at the level you operate at
• you’re overthinking what to say and how to say it
After Newsroom Day, you leave with:
• a clear, confident voice
• defined perspectives and ideas
• aligned brand and messaging
• content direction that actually feels like you
• the ability to create without second-guessing
• your content is good, but not memorable
• your ideas aren’t landing the way they should
• your brand feels slightly disjointed and not premium
• you’re not being seen at the level you operate at
• you’re overthinking what to say and how to say it
After Newsroom Day, you leave with:
• a clear, confident voice
• defined perspectives and ideas
• aligned brand and messaging
• content direction that actually feels like you
• the ability to create without second-guessing
stop chasing the algorithm
Most business owners fall into the trap of making content for the algorithm - this is where you create content like an editor, and build reputation, legacy and a tone of voice that leads your industry
"You've changed the way people perceive the personal styling industry; it's no longer a nice-to-have, it's a business necessity and that's your messaging," she said to me.
Reshaping the perception of an industry isn't easy - but as an award-winning editor, I approached content like one, not someone trying to game the algorithm.
Newsroom Day is for female founders who don't care about likes; they care about legacy. They want to lead the conversations about their industries.
In 30 days, you will:
• feel more confident and clear in your content
• show up more consistently and decisively
• notice stronger engagement and response
• stop second-guessing your voice
In 90 days, you will:
• be recognised for how you think, not just what you do
• feel more visible and more self-assured
• have content that actually reflects your level
• experience your brand as something cohesive and powerful
Reshaping the perception of an industry isn't easy - but as an award-winning editor, I approached content like one, not someone trying to game the algorithm.
Newsroom Day is for female founders who don't care about likes; they care about legacy. They want to lead the conversations about their industries.
In 30 days, you will:
• feel more confident and clear in your content
• show up more consistently and decisively
• notice stronger engagement and response
• stop second-guessing your voice
In 90 days, you will:
• be recognised for how you think, not just what you do
• feel more visible and more self-assured
• have content that actually reflects your level
• experience your brand as something cohesive and powerful
meet your editor
I'm an award-winning editor who came up during the digital revolution - then I used my skills to build a multi-6 figure business, become a top voice and write a bestselling book
Sure, there are lots of experts who can help you with social media content, hooks and funnels. But my guess, if you're here, is that all of those feel a bit, well, shallow...
You don't just want to go viral. You want your ideas to spark change. You want to be known as the credible industry leader who gets bookmarked for stage appearances, on podcast, paid to deliver talks and has a bestselling book because your ideas are so profound you refuse to keep them on Instagram. Yes, you want more buyers (money is key for sustaining your business), and you want the things you say to be so profound that they live rent-free in the heads of your dream buyers.
Newsroom Day is for the woman who:
• is already successful
• knows she has more to say
• is ready to refine how she is seen and heard
• wants her brand to match her level
• values precision, depth and speed
This is not for you if:
• you’re looking for surface-level tips
• you want done-for-you content without involvement
• you’re not ready to be challenged in how you think and show up
You don't just want to go viral. You want your ideas to spark change. You want to be known as the credible industry leader who gets bookmarked for stage appearances, on podcast, paid to deliver talks and has a bestselling book because your ideas are so profound you refuse to keep them on Instagram. Yes, you want more buyers (money is key for sustaining your business), and you want the things you say to be so profound that they live rent-free in the heads of your dream buyers.
Newsroom Day is for the woman who:
• is already successful
• knows she has more to say
• is ready to refine how she is seen and heard
• wants her brand to match her level
• values precision, depth and speed
This is not for you if:
• you’re looking for surface-level tips
• you want done-for-you content without involvement
• you’re not ready to be challenged in how you think and show up
