WHICH is where the style editor comes  IN

You don't need
'a stylist' to give you a list of items to buy. You need an editor with a track record of building multi-million pound brands

Here's where I see so many women flake out on their potential: their wardrobes. They invest in all the strategy and how-to, but end up making cookie-cutter businesses and beige AF content because they've been conditioned to believe in rules and following the leader. And the truth is... there's no such thing. If you're looking for rules and guidelines, you won't find them here. What you'll find is a mirror to your highest potential and a light shining to your deepest depths, so that we can extract everything that makes you a Market of One and use it to create scroll-stopping, so -obvious-when-its-copied visual branding.  

You are Making 6-Figures But Know This is the Floor, Not the Ceiling

You Still Have Some Working Class Money Beliefs to Work On

You Want to be Recognised as An Industry Icon, Not a Service-Provider

You Know Your Wardrobe is the Next Elevation You Need  to Make

01

Editor-in-Chief Identity

You're not just a service provider - you're a voice, a perspective shift, a CEO of multiple offer brands.
We'll clarify what you stand for, what you’ll be known for, and how to show up with the energy of a woman who's already on the cover.

→ This is your mindset, message, and brand positioning reset

02

Front-Page Story.

No more “explaining what you do” in a sea of sameness.

We’ll shape your signature message, point of view, and offer stack so they hit harder - and sound nothing like everyone else in your space.

→ You’ll walk away with content pillars, headlines, hooks, and messaging strategy that magnetises.

03

Stop-the-Scroll Style

I am the best in the business at telling stories through clothes, blending my storytelling experience with styling expertise.  

We’ll recalibrate your wardrobe to match your prices, positioning, and power, so that you effortlessly know what to wear in all scenarios without any of that 'I don't belong here' energy.

→ Expect a strategic style reset designed for visibility, confidence, and conversion.

04

 Cover-Worthy Brand

Your buyers are craving depth and story, and the brands they remember do this with more than words. Build resonance and connection by learning how to pull strategic storytelling levers for experiential moments that leave a  lasting impression. Hugely important in a fast-paced digital world.

 We’ll design and direct 2 shoots + a video shoot, all guided by visual strategy, not just aesthetics.
We’ll conceptualise and design your signature offer suite (which is likely evolving as you do).

→ You’ll walk away with brand assets so good they feel editorial - and actually match your pricing.

We’re going to give your business the newsroom treatment, looking at every asset from long-form content to visual branding to plot out your offers like they’re the editions of the publication your dream client can’t wait to subscribe to. We'll also create a visibility plan so you have the volume of content needed to be everywhere (without actually always being online).

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Did somebody say 'Cover Star?' We'll create  a volume of visual imagery for you to use to illustrate different offers, pitch to media, use on your speaking gig promos, on your website and socials. Hair & make up included.

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6 X monthly 1:1 strategy sessions to support your business. Inside we'll cover everything from mindset, to offers, to the growing pains that come from being a woman doing big, bold sh*t.