You’re not here because you want to look professional. You’re here because you want to be iconic.

Creating your Authority-Building Wardrobe

Hello! I’m Samantha. And I’m a secret weapon of some of the best-dressed women in your industry.

This isn’t about blending in with neutral tones and timeless silhouettes.This is about stepping into a room and being treated like the f*cking icon you already are.
Style isn’t the finishing touch. It’s the signal - and for you from now on, it says: “this woman is the one.”


If you want “nice outfits” - leave now. I’m the one you come to when you want to align wardrobe with legacy.

Next-Level You has Entered the Chat

You’ve got clients. Income. Influence.
You’re doing great - by everyone else’s standards. Even by your standards a few years ago.
But your standards? They’re not built for great. They’re built for ICONIC. And let’s be real, for a while, you forget it.

You aren’t picking clothes off up the floordrobe, in a ‘nothing to wear’ spiral. Hell, people often compliment your looks. But it feels… flat.

Because ‘doing well’ and being the exception aren’t the same thing.

You’re not interested in being seen at this level, as one of many options.


This is for the woman who:
- Isn’t new to success—but is bored of this version of it.
- Has the brand, the business... but not the *icon* image to match.
- Doesn’t want to look stylish. She wants to be standout.
- Is done being underestimated because her wardrobe whispers when her energy screams.

The Authority-Building Wardrobe Method

Your wardrobe isn’t just clothes—it’s a powerful business tool that can position you as the go-to authority. The Authority-Building Wardrobe Method is about stepping into the energy of the leader you’re becoming. Imagine walking into any room, from client meetings to industry events, with unshakeable confidence—because your style not only reflects your expertise but amplifies it.

The Authority Mastermind

If your content, offers, and personal brand aren’t positioning you as the go-to expert in your field, your dream clients won’t see you as the solution they’re searching for.

Inside The Authority Mastermind, we’ll transform the way you show up in your business.

🔥 You’ll learn how to attract premium, pay-in-full clients who are ready to do the work.
🔥 You’ll create content and offers that position you as the leader your industry needs.
🔥 You’ll elevate your mindset, energy, and style to match the next-level version of you.

Amplify - this is where we do icon status

You’ve done the basics. You’ve built the brand.
Now it’s time to look, sound, charge, and move like the Market of One you are.

✨ You’re already making money, but know you’re leaving power on the table. This, you’ve realised, is only level 5 and you want to go to 5,000.
✨ You’ve outgrown playing “industry expert” and you are ready to become the energy your clients are looking for.
✨ Nickel-and-dime clients? We don’t know them. Time to set a new frequency with your style

✨ You aren’t simply looking for ‘an extra £x a month’ - this is about the truly magical sh*t that happens when you are her.

I’m not here to tell you what to wear, or stifle you with more confusing rules, or tell you that your body is the shape of a fruit or a kitchen utensil. Snore.

I’m here to help you Own the Room.

My business is helping your business make money, through the power of your personal style and magnetic personal brand. I’m not a run-of-the-mill stylist who’s going to give you a colour fan and send you on your way. I am a qualified coach with 17 years’ newsroom experience, managing big teams and big budgets. I’ve appeared in media, spoken on international stages, consulted for government departments, grown an online community of 15,000 and helped 100s of women save time and make money through the power of their wardrobes. I’m your career’s New Best Friend and this is a business investment*

*but you also get to look and feel absolutely awesome because of it.

Working with me is for you, if:

  • You’re not hard to recognise. You’ve just been dressing like someone you’ve already outgrown

  • You’ve been feeling stuck - but now you understand you were just simmering. It’s time to stop dressing as an ‘industry expert’ and create an industry entirely of your own.

  • Sales aren’t an issue - promotions not a problem. But this next era is about more. Standing on stages, the person they invite on the podcast as a no-brainer, seen as the voice on this subject. And you need scroll-stopping style to reflect this.

  • Your wardrobe isn’t ‘burn it all immediately’, but it isn’t authority building

  • You’re looking for someone who can hold you accountable, not in a low-vibe ‘did you drink your water’ today way, because f*ck knows you’re a self-led powerhouse who does the work. But someone who sees you - the highest, iconic you and helps you dress and live to the purpose you were made for.

The Style Editor.

Personal styling + mindset & business coaching

I am trained in Personal and Professional Styling and in Life & Success Coaching.

Techniques and modalities I’ve trained in are NLP, EFT, TIME, Human Design and hypnosis. I have completed these techniques with Yes Supply.