If your wardrobe isn’t helping you make money - it’s not doing its job properly.

Creating your Authority-Building Wardrobe

Hello! I’m Samantha. And I’m a secret weapon of some of the best-dressed women in your industry.

I help female founders, leaders, and women in corporate elevate their style and magnetise their personal brand, so they get noticed and make more money.

I get it.

You’ve worked your butt off to get to where you are… but you’re still walking around feeling like the intern.

Your head is full of worries about getting ‘found out’ - even though you’re f*ing great at what you do.

You keep wondering when you’ll truly feel like the boss.

But then you have to go to a big meeting, and when you can’t find an outfit in that messy wardrobe of yours, you feel even worse.

I know how you feel. I was a woman in leadership too, and no one EVER had a conversation with me about what the hell I was supposed to wear.

But I created my Authority-Building Wardrobe Methods, developed a standout personal brand, and:

  • Was promoted 4 times in 5 years, 4x-ing my salary

  • Was the first female editor in 160 years

  • Delivered panel talks and hosting huge industry events

  • Consulted for the government & lecturing at prestigious universities

I was no more highly-skilled at editing than any of my colleagues. But at authority-building, scroll-stopping wardrobe? Mastery.

Now I’ve built a 6-figure business working with some of the women you probably consider to be on-fire in your industry.

Getting dressed is the one thing we have to do for work every day without fail - and it can make a massive difference to your productivity, your confidence and ultimately, your bank balance.

Your current wardrobe might have got you here - but it sure as hell won’t get you to where you want to go.

You need a strategy that helps you stand out in a sea of boring, generic workwear, so you can snag that promotion or those clients, and become THE go-to expert in your industry.

The Authority-Building Wardrobe Method

Your wardrobe isn’t just clothes—it’s a powerful business tool that can position you as the go-to authority in your field. The Authority-Building Wardrobe Method is about stepping into the energy of the leader you’re becoming. Imagine walking into any room, from client meetings to industry events, with unshakeable confidence—because your style not only reflects your expertise but amplifies it.

The Authority Mastermind

If your content, offers, and personal brand aren’t positioning you as the go-to expert in your field, your dream clients won’t see you as the solution they’re searching for.

Inside The Authority Mastermind, we’ll transform the way you show up in your business.

🔥 You’ll learn how to attract premium, pay-in-full clients who are ready to do the work.
🔥 You’ll create content and offers that position you as the leader your industry needs.
🔥 You’ll elevate your mindset, energy, and style to match the next-level version of you.

Own the Room - nail your style foundations

You’ve got the website, the social media account, and a few sales under your belt. But deep down, you know this isn’t just about the work you’re doing. It’s about who you’re BEING.

✨ You’re blending in when you know you’re meant to stand out.
✨ You’re stuck in “I just do this little business thing” energy instead of showing up like the woman who changes lives with her services.
✨ You’re attracting low-vibe clients who nickel-and-dime you because they’re matching your current style frequency.

It’s time to change that.

Own The Room is my signature programme for ambitious female founders who are ready to:
🔥 Build a stand-out wardrobe that aligns with their business goals.
🔥 Leave behind the “just a freelancer” energy and step into their full power.

I’m not here to tell you what to wear, or stifle you with more confusing rules, or tell you that your body is the shape of a fruit or a kitchen utensil. Snore.

I’m here to help you Own the Room.

My business is helping your business make money, through the power of your personal style and magnetic personal brand. I’m not a run-of-the-mill stylist who’s going to give you a colour fan and send you on your way. I am a qualified coach with 17 years’ newsroom experience, managing big teams and big budgets. I’ve appeared in media, spoken on international stages, consulted for government departments, grown an online community of 15,000 and helped 100s of women save time and make money through the power of their wardrobes. I’m your career’s New Best Friend and this is a business investment*

*but you also get to look and feel absolutely awesome because of it.

Working with me is for you, if:

  • You’ve just got a promotion, or you’re running a business and… your wardrobe doesn’t match your aspirations

  • You are not the woman who skimps on her investments - you want to go from good to great & you’re ready to do the work

  • The thought of picking out something to wear for an event or meeting fills you with dread

  • Your wardrobe isn’t ‘burn it all immediately’, but it isn’t authority building

  • You’re looking for someone who can hold you accountable, help you take action and work towards your goals

  • You’ve spent what feels like forever wearing leggings and loungewear to work from home, but the pandemic was 5 years ago, this is a new era, you’re a boss you want someone to give you a loving kick up the butt into remembering this

The Style Editor.

Personal styling + mindset & business coaching

I am trained in Personal and Professional Styling and in Life & Success Coaching.

Techniques and modalities I’ve trained in are NLP, EFT, TIME, Human Design and hypnosis. I have completed these techniques with Yes Supply.